Have you, as a marketer, paused to consider what the world of marketing in a post COVID-19 world will entail?
While we can’t predict the future, and we know the impact of it all will be long-lasting, here is our forecast of marketing post the pandemic…
Some businesses would have made it through the crisis, but they won’t necessarily have made it through in the same way, shape or form that it was traditionally.
Marketers of the future will need to be adaptable and innovative in their approach in order to help your clients stay relevant and differentiate themselves. This can be done through personalisation and adopting an integrated marketing approach post COVID-19.
What do we mean by this?
In a world that has rapidly evolved towards digital marketing, we know it can’t stand alone. You need to integrate your traditional methods, tailor your messaging at all times and produce content that is both relevant and meaningful. You should perform an audit of all the technologies you use and carefully select those delivering a marketing ROI.
“Marketers in the post-COVID-19 era will have to rethink what technologies they really need, which ones can help them save money, and which ones can help them transform their businesses that have been altered by this crisis.” says Diaz Nesamoney, who founded Jivox just before the financial crisis hit the world 12 years ago.
Consider your consumer behaviour. The shift towards an even more digital era means you can no longer follow the traditional sales funnel as consumer behaviour online is changing. The need to create and deliver customised offerings will be vital to staying relevant.
Now is the time to start planning how to adapt your strategies to build a customer centric approach. Brands will only stand out amongst the rest only if they are able to re-establish a connection with consumers both on and off line.
If you would like to learn more about creating a customer centric strategy, looking at case studies, learning tips from experts across the globe, sign up for our free virtual Marketing Innovation Exchange here.