Marketing InnovationSMME business marketing

How to adapt your SMME marketing approach

Many surveys have been conducted over the past 6 months of the COVID-19 pandemic. Before we go into how to adapt your SMME marketing approach, you need to understand the current challenges that many face as a result. When many countries world-wide went into “lockdown”, the SMME market was hit the hardest. According to ITC …

Marketing InnovationMarketing post COVID-19

Marketing in a post COVID-19 world

Have you, as a marketer, paused to consider what the world of marketing in a post COVID-19 world will entail? While we can’t predict the future, and we know the impact of it all will be long-lasting, here is our forecast of marketing post the pandemic… Some businesses would have made it through the crisis, …

Marketing Innovationmarketing COVID

The state of marketing during COVID-19 and how to stay relevant

Whilst we are in the throes of dealing with the COVID-19 pandemic, as a marketer it is more vital than ever to stop and consider your approach. Look at the state of marketing during COVID-19. Part of this is also taking stock of where your consumers and audiences are at. Currently, most of the world’s …

Marketing InnovationMarut Setia

Interview with Marut Setia, Sr Vice President – Growth Markets, Indigene, India

Hi Marut, please tell us about your role and the journey at Indegene.  My association with Indegene is recent, just about 3 months now and I have been spending most of my time building the team across India, Japan and Singapore. Lots of good work is already happening in China and we are looking to …