29 October 2020 – Building a Customer Centric Digital Marketing Strategy: Winning Outside Your Comfort Zone.

Digital marketers around the globe are now facing unprecedented challenges, with increased uncertainty, marketers are having to adapt their marketing strategies and be more flexible with their marketing in a short space of time; brands having to change their marketing strategies almost entirely on the go. It is now up to them to manage external communications with customers who have gone through a major re-prioritisation of their needs.

But that doesn’t mean the end of a marketing strategy, award-winning Chartered Marketer Jenna Tiffany will show you why and how a strategy will help you in 2020 and beyond. 

With digital adoption reaching new heights, digital marketing is now more important than ever, and it’s a good time to put yourselves in a stronger position long-term and increase your share of voice against your competitors. Intelligent brands will be effectively communicating and continue to be authentic in their messaging. Focusing on messaging for your brand purpose and implementing a customer-focused marketing strategy will provide you with a strong return on investment and growth in the long term.

The Masterclass will take you through:

  • Rethinking marketing strategy
  • The biggest marketing strategy challenges 
  • How to engage your audience and get your message right for your brand
  • How to best bring your message to your audience: Getting the right channel mix
  • Putting it all together in a plan that can pivot: Audience, messaging and communication channels



Jenna Tiffany

Jenna Tiffany, Founder and Strategic Director, Let’s Talk Strategy, United Kingdom

Jenna Tiffany, award winning marketer, has been recognised in 2020 as one of the top 50 marketers to follow in the world. Jenna is the Founder & Strategy Director at Let’sTalk Strategy providing strategic consultancy services across the digital marketing mix. Jenna is a Chartered Marketer and awarded Fellow of the IDM with over ten years’ marketing experience. Jenna has consulted with brands such as Shell, Hilton and World Duty Free to name a few on email marketing strategy.

Jenna is an elected member of the prestigious DMA UK Email Marketing Council, the Chair of the Research hub developing the latest email insights. Jenna is also a qualified teacher as well as a competent public speaker and publisher, speaking regularly at hundreds of marketing events. Jenna regularly gets interviewed for her thoughts on the latest trends and is soon to be a published author.