MARKETING INNOVATION 360 – MASTERCLASS SERIES
20 August 2020 – Adapting Your Marketing Activities to the Current COVID-19 Era.
In the blink of an eye, everything changed. But through this crisis, people have found new and creative ways to stay connected and engaged in a digital world. And while we will eventually be able to leave our homes, expectations for our digital lives have been transformed forever. In this session, learn how digital marketing needs to evolve from impersonal spam to genuine human experiences, including:
- Shifting to experiential marketing
- Creating multi-touch content experiences
- Personalising outbound content
- Rethinking the digital buyer’s journey
TIME: 13pm – 14pm GMT+2 SAST
SPEAKER: Tony Eades, Brand Futurist and Chief Strategy Officer, Salted Stone, Australia
Tony is a Brand Futurist working in the area of customer experience, innovative technology and digital disruption. He assists growing companies to become market leaders through creative brand strategy, brand experience and digital solutions across multiple platforms. He is passionate about future proofing brands – from start-ups to corporates, helping them engage with an ever changing market of consumers.
Tony and his team are the leading advisors of inbound marketing strategy in Australia. With 25 years of business experience, in-depth knowledge of branding, marketing trends and technology in Australia and in the US, and with multiple media appearances and keynote addresses, Tony is a highly sought-after marketing expert from SME to corporate brand strategy.
He writes for a number of publications including Sydney Morning Herald on the subject of brand strategy and has been the Brand Experience Expert for Kochie’s Business Builders – a national business TV show which airs to an audience of 3 million and a weekly blog which is sent to over 100,000 small businesses across Australia.
He is also an international keynote speaker, regularly speaking at events across Australia, Asia and the US, the vice president of Professional Speakers Australia and the Chief Strategy Officer at Salted Stone, a global award-winning digital marketing agency of over 70 with offices in Sydney, Perth, Cebu, LA and Dublin.
He has worked with iconic brands like: